For distribution success, it’s important to keep in mind that the generation we're a part of isn't the only thing that influences the way we purchase. Current times in the retail and consumer goods industry seem prime for presumptions, powerful opinions and easy fixes. In the world of sales, this has too often led us to mistake technology for the whole solution to our problems, instead of only part of the solution. Many retailers have discovered, to their horror, that filling their stores with technological gadgets didn’t increase sales or entice customers. Something similar has happened because of the obsession with generations, particularly with millennials’ shopping habits. This is not to say that different generations don't shop and consume in different ways. They certainly do, and it’s essential to keep that in mind. But age is not the only factor that defines us as customers, just as it is not the only factor that defines us as people. There are many other...

Four ways physical stores can stay relevant in the current environment The owners of physical stores shouldn't think of operations like Amazon or Alibaba as enemies. Brick-and-mortar stores are now facing numerous challenges from a variety of “monsters,” and blaming their problems on one or two digital companies is a risky oversimplification. Realizing the size of some of these “monsters” can be paralyzing at first. When you read that online sales worldwide grew by more than 23% during 2018 (following similar growth during the previous four years), or that by the end of 2019 there will only be 15 countries in the world with a GDP greater than Alibaba’s revenue, you might not want to bother with rolling up your sleeves and getting to work. But you must, because it is the physical distributors who can prevent the  “retail apocalypse” that many people are anticipating. And denouncing those online companies is really more of an excuse for not doing what must be...

Dimas Gimeno shares with retail expert Laureano Turienzo his thoughts on the retail industry, what its most significant challenges will be in the coming years and what he thinks the store of the future will look like. He also shares his thoughts on which retailers are performing best at this time. Read the full interview here. ...

In this podcast, Dimas Gimeno reflects on the omnichannel concept and the changing retail environment. He also shares his opinion about the bidirectional relationship between physical and online stores and comments on his time leading El Corte Inglés, which he says was very positive. (*Audio and transcript available in Spanish) ...

The organizers of the seventh edition of the Barcelona Fashion Summit discussed the most relevant points of Dimas Gimeno’s February 5 talk at the summit, titled "Challenges and Opportunities for Retail: How can Physical Stores be differentiated?" Although Dimas Gimeno warned attendees that "curves are coming and are serious," he left open a window for traditional physical retailers, whose main advantages are, in his opinion, that they have "a historical database, trust for decades and a brand recognition." You can read the full story here. ...

Crónica Global dedicated an article to one of the central ideas of Dimas Gimeno's speech on February 5 at the Barcelona Fashion Summit: the competitive advantage that businesses have when they have points of sale close to customers. A company with a well-located store "should take advantage of its privileged location in the center of the cities," he says. You can read the full article here. ...

Impressions from NRF 2019 Retail’s Big Show and Expo. Disruption and transformation do not mean that the end of retail is near. What we are witnessing is actually retail’s new dawn. ...