Four ways physical stores can stay relevant in the current environment The owners of physical stores shouldn't think of operations like Amazon or Alibaba as enemies. Brick-and-mortar stores are now facing numerous challenges from a variety of “monsters,” and blaming their problems on one or two digital companies is a risky oversimplification. Realizing the size of some of these “monsters” can be paralyzing at first. When you read that online sales worldwide grew by more than 23% during 2018 (following similar growth during the previous four years), or that by the end of 2019 there will only be 15 countries in the world with a GDP greater than Alibaba’s revenue, you might not want to bother with rolling up your sleeves and getting to work. But you must, because it is the physical distributors who can prevent the  “retail apocalypse” that many people are anticipating. And denouncing those online companies is really more of an excuse for not doing what must be...