Survive Amazon

THE ECONOMIST · Dimas Gimeno, former president of El Corte Inglés, on how to survive Amazon

Dimas Gimeno, the former president of El Corte Inglés, was in Granada to kick off the annual meeting of ASTIC, the international road transport association. Speaking for just over an hour, which seemed too little, he reflected self-critically about his time with his former company, and the lessons made the self-criticism of his former company and shared observations on what the sector needs to do to survive Amazon. 

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Sobrevivir a Amazon

Dimas Gimeno

Spanish retail leader with more than 20 years of experience in the sector. A specialist in digital transformation, omnichannel and new business models. From 2014 to 2018, President of El Corte Inglés, one of Spain’s leading companies and a leader in the European retail sector, with a turnover of 16 billion euros, 90 stores in Spain and Portugal, and more than 92,000 employees.


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