logística profesional

LOGÍSTICA PROFESIONAL · Mahou’s Miguel Ángel Miguel: “Digital transformation must generate business. It can’t be undertaken just because it is in fashion.”

In a roundtable, “Improving Customer Experience in E-commerce Through Supply Chain,” Dimas Gimeno explains that “brick-and-mortar retailers often undervalue deliveries because they view the physical store as the center of everything, and don’t focus on delivery, but logistics is also how the product arrives. Moreover, our children assume it perfectly normal to purchase something in a store and have it delivered to their door. It’s a huge change.”

Read the full article here.


logística profesional

Dimas Gimeno

Spanish retail leader with more than 20 years of experience in the sector. A specialist in digital transformation, omnichannel and new business models. From 2014 to 2018, President of El Corte Inglés, one of Spain’s leading companies and a leader in the European retail sector, with a turnover of 16 billion euros, 90 stores in Spain and Portugal, and more than 92,000 employees.

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