LOGÍSTICA PROFESIONAL · Mahou’s Miguel Ángel Miguel: “Digital transformation must generate business. It can’t be undertaken just because it is in fashion.”

In a roundtable, “Improving Customer Experience in E-commerce Through Supply Chain,” Dimas Gimeno explains that “brick-and-mortar retailers often undervalue deliveries because they view the physical store as the center of everything, and don’t focus on delivery, but logistics is also how the product arrives. Moreover, our children assume it perfectly normal to purchase something in a store and have it delivered to their door. It’s a huge change.”

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