Data Misuse

FOOD RETAIL · Dimas Gimeno warns of the data misuse in retail

Dimas Gimeno, former president of El Corte Inglés, has warned about the way in which retailers are using data to understand the consumer. In an interview with Jaime Laulhé, CEO and founder of Geoblink, a Location Intelligence company, Gimeno also said that some retailers are not taking the necessary measures to survive the changes in consumer habits that are currently shaping the retail sector.

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datos en retail

Dimas Gimeno

Spanish retail leader with more than 20 years of experience in the sector. A specialist in digital transformation, omnichannel and new business models. From 2014 to 2018, President of El Corte Inglés, one of Spain’s leading companies and a leader in the European retail sector, with a turnover of 16 billion euros, 90 stores in Spain and Portugal, and more than 92,000 employees.


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