EL MERCANTIL · Brick-and-mortar stores gain traction as microstorage facilities.

Online and off-line integration is a response to the era of “New Retail,” in which the antiquated value chain has been redesigned and customer experience is the unifying principle. It’s part of a hybrid retail model that offers clients “shopping experiences and convenient product retrieval, in addition to a logistical purpose,” adds Dimas Gimeno. This strategy optimizes delivery times, taking advantage of proximity to the customer; reduces costs; and adapts to new access restrictions in urban centers.

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El Mercantil

Dimas Gimeno

Spanish retail leader with more than 20 years of experience in the sector. A specialist in digital transformation, omnichannel and new business models. From 2014 to 2018, President of El Corte Inglés, one of Spain’s leading companies and a leader in the European retail sector, with a turnover of 16 billion euros, 90 stores in Spain and Portugal, and more than 92,000 employees.


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