EL DÍA · Dimas Gimeno: “Tourists don’t travel to shop – they must be drawn into the store.”

Customers have changed. Our children are nothing like we were; they won’t wait.

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Dimas Gimeno

Spanish retail leader with more than 20 years of experience in the sector. A specialist in digital transformation, omnichannel and new business models. From 2014 to 2018, President of El Corte Inglés, one of Spain’s leading companies and a leader in the European retail sector, with a turnover of 16 billion euros, 90 stores in Spain and Portugal, and more than 92,000 employees.

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