Integrating Technology

C DE COMMUNICATION · Dimas Gimeno, former president of El Corte Inglés, is committed to integrating technology and leveraging stores as mini hubs

Resistance to change is one of the limiting factors that traditional companies, such as El Corte Inglés, face in order to advance and compete with the giants of commerce and technology, chief among them Amazon. In addition to having other disadvantages such as oversized structures and expensive veteran staffs. “We haven’t realized how to use the brand and the trust gained over the years to overcome the challenge from new companies.”

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integrar tecnología

Dimas Gimeno

Spanish retail leader with more than 20 years of experience in the sector. A specialist in digital transformation, omnichannel and new business models. From 2014 to 2018, President of El Corte Inglés, one of Spain’s leading companies and a leader in the European retail sector, with a turnover of 16 billion euros, 90 stores in Spain and Portugal, and more than 92,000 employees.


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