AMÉRICA RETAIL · End2End Retail Supply Chain Solutions: How to improve customer experience in e-commerce through the supply chain.

Dimas Gimeno observed that omnichannel retail “in China is being overtaken by the concept of ‘New Retail.’ There is a general consensus not to speak of pure players anymore, be they brick-and-mortar stores or omnichannel stores. In the end, everyone will have both a physical and an online presence; the difference is which one retailers use as the starting point for their business.”

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