Op eds

Pulse article by Dimas Gimeno and Christian Wehner (SAP Digital Ambassador & Thought Leader @SAP Customer Experience). Dimas Gimeno and Christian Wehner set

Many retailers have become obsessed with defining shopping habits by generations, and are particularly fixated on millennials’ shopping habits. This is not to s

Four ways physical stores can stay relevant in the current environment The owners of physical stores shouldn’t think of operations like Amazon or Alibaba as ene