shopping habits

CHAIN STORE AGE · Obsessing About Millennial Shopping Habits Is Dangerous

Many retailers have become obsessed with defining shopping habits by generations, and are particularly fixated on millennials’ shopping habits.

This is not to say that different generations don’t shop and consume in different ways. They certainly do, and it’s essential to keep that in mind. But age is not the only factor that defines customers, just as it is not the only factor that defines people.

Read the full Op-ed here.

Dimas Gimeno

Spanish retail leader with more than 20 years of experience in the sector. A specialist in digital transformation, omnichannel and new business models. From 2014 to 2018, President of El Corte Inglés, one of Spain’s leading companies and a leader in the European retail sector, with a turnover of 16 billion euros, 90 stores in Spain and Portugal, and more than 92,000 employees.


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