Pulse article by Dimas Gimeno and Christian Wehner (SAP Digital Ambassador & Thought Leader @SAP Customer Experience). Dimas Gimeno and Christian Wehner set
Many retailers have become obsessed with defining shopping habits by generations, and are particularly fixated on millennials’ shopping habits. This is not to s
Not everything sells equally well on the internet, and physical stores won’t necessarily disappear just because consumers can shop on their cell phones.
For distribution success, it’s important to keep in mind that the generation we’re a part of isn’t the only thing that influences the way we purchase. Current t
Gimeno & Wehner talk about the convergence of technological disruption, the arrival of highly-skilled players, and the transformation of consumer habits.
Four ways physical stores can stay relevant in the current environment The owners of physical stores shouldn’t think of operations like Amazon or Alibaba as ene
The popularization of luxury goods has dramatically raised the bar for what is considered exclusive, and ultra-premium brands that don’t offer a unique experience won’t remain upscale for long.
Consumption habits say a lot about who we are. National retail characteristics reflect the identity, the challenges and the differences between countries and cultures.